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Digital assets are unregulated due to their decentralized nature, but they are nonetheless a highly secure payment method. Paying with digital assets is rapidly becoming commonplace alongside paying with cash or debit card. 

To spark your company’s seriously thinking about digital assets, here are some of the rationales behind why some entrepreneurs are currently using them:

• Digital assets may provide access to new demographic groups. Users often represent a more cutting-edge clientele that values transparency in their transactions. One recent study found that up to 40% of customers who pay with digital currency are new customers of the company, and their purchase amounts are twice those of credit card users.

• Introducing digital assets now may help spur internal awareness in your company about this new technology. It also may help position the company in this important emerging space for a future that could include central bank digital currencies.

• Digital assets could enable access to new capital and liquidity pools through traditional investments that have been tokenized, as well as to new asset classes.

• Digital assets furnish certain options that are simply not available with fiat currency. For example, programmable money can enable real-time and accurate revenue-sharing while enhancing transparency to facilitate back-office reconciliation.

• More companies are finding that important clients and vendors want to engage by using digital currency. Consequently, your business may need to be positioned to receive and disburse digital assets to assure smooth exchanges with key stakeholders

• Digital currencies may serve as an effective alternative or balancing asset to cash, which may depreciate over time due to inflation. Digital currency is an investable asset, and some, such as bitcoin, have performed exceedingly well over the past five years.

What? Do you still have any doubts? Okay! Let us accompany you a little bit deeper and focus on the main benefits, which definitely should turn your mind 180 degrees.

Cost-effective transactions

Businesses undertake hundreds and even thousands of transactions every month, and even every day. Digital assets hold the potential for businesses to undertake cost-effective transactions. 

It is important to note that transaction fees can be relatively low when initiating transactions using digital assets. Still, the costs associated with transactions can vary widely depending on several factors. For this reason, it is important to carefully check what processing fees, “gas” fees, and the spread is when undertaking transactions using digital assets.

For example, when sending and receiving digital assets via third parties such as Coinbase, Coinomi, and Blockonomics, you will have no choice but to accept their spread and transactions may incur processing fees as well. 

When initiating P2P transactions it is important to check the spread that the counterparty charges. Furthermore, certain tokens charge gas fees for processing transactions and these can vary from token to the token so it is worthwhile checking what fees certain tokens charge and selecting one that meets your needs.
 

High security

Digital asset transactions are recorded on transparent public ledgers that create an information flow of all transactions making it relatively easy to track transactions and establish audit trails. Furthermore, once a digital asset transaction has been initiated it can’t be reversed or tampered with. You have control over your assets and your transactions are protected by secure blockchain technology that prevents hackers from stealing or tampering with your funds.
 

Fast transactions

Digital asset transactions are relatively fast and you typically have greater control over the process. You can view and approve transactions and choose when transfers initiate, meaning there is less uncertainty and potentially reduced waiting times unlike with payments systems such as the SWIFT network. Thanks to this, waiting times of several days and not knowing exactly when your funds will arrive is less common when using digital assets.
 

New business opportunities

Introducing digital assets to your business creates room for new clients. By giving the people who use digital assets the opportunity to interact with your business you’re not only opening up the potential to gain new clients, but you’re also becoming more attuned to consumer trends and potentially gaining an advantage over your competitors.

Before you begin using digital assets in your business, you must take into consideration the fact that digital assets are highly volatile. Due to the nature of digital assets, their value can rise and fall dramatically and it is important to factor this into your planning when exploring their use for commercial purposes. That said, the benefits of using digital assets for the business, including those outlined above, present significant advantages that could give your business a competitive advantage, especially in a growing market.